Redesign a Website for a Data Consulting Company
Worked in a team of 4 in an iterative design & research process with quick turnarounds.
Website Design
User Interview
2024
Landed Professional Project
My Role:
User Researcher + Designer
Timeline:
Oct - Dec 2024
TEAM
Chloe, Isadora, Srishti, Riley
BUSINESS
The Information Lab NYC
00 Impact & Solution
Final Shipped Product
We presented our redesign to the entire The Information Lab Office on Dec. 11th 2024. The CTO was extremely happy with our recommendations and their engineering team had implemented our redesign.
Visit Website
01 Business Problem
The information lab needs more leads to come through the website
My client, – The Information Lab is a NYC-based data consulting company looking to redesign their website.
We presented our redesign to the entire The Information Lab Office on Dec. 11th 2024. The CTO was extremely happy with our recommendations and their engineering team had implemented our redesign.
Success metrics
Increased consulting requests that comes from the website.
Increased positive client and internal employee feedback of the website.
02 Process
Iterative process with quick turnarounds
Based on client needs, we decided to conduct the user interviews in an iterative process with quick turnarounds
Process 1
Iterate
Finish one iteration of design / week
Process 2
Redesign
3 - 4 interviews / week to test the newest design iteration
Process 3
Recommend
Report findings and design iterations to client once / week
03 Research Process
Heuristic Analysis
W took the initiative and conducted a heuristic analysis on client’s current website and decided 3 major usability issues worth deep diving.
We made a deck and presented our findings & redesign recommendations to the client.
Our Heuristic Analysis Finding Sheet
USER INTERVIEW
With our 1st redesign prototype, we started our rounds of interviews, and we recruited the interview participants ourselves.
Allows follow-up questions; helps with comparing feedback across users while still leaving room for unique insights. We encourage users to share qualitative feedback about aesthetics, emotional resonance, and overall usability.
04 User Feedback
“I haven’t seen anything that shows that it’s a real company.”
60% of the users shared this sentiment
Presenting Negative User Feedback to Stakeholders
Because multiple users expressed the company being fake, communicating these negative feedback to our client can be challenging. So we not only presented the negative feedbacks, but we also showed our redesigned prototype as our recommendations
3 main usability issues and how we proposed to fix them
Issue 1
Users noticed a lack of ‘real’ proof of the company's work.
Issue 2
There is a lack of data showing the company's impact.
Issue 3
Language is dense and sometimes vague.
Recommendation 1
Add specific examples of work and/or clients.
Recommendation 2
Show quantifiable success metrics early.
Recommendation 3
Use simple language that is easy to digest.
05 Design Solutions
My contributions in Service Section
Redesign Home Page Service Section to Articulate 4 Services
Original Service Section
Redesigned Service Section
My contributions for Navigation Bar
I suggested the company to not re-invent the wheel for certain designs, such as Navigation Bar
Original Nav Bar
Redesigned Nav Bar
My contributions for Events & Team member showcase
Newly designed Upcoming Events and Team Member section
06 Impact
Final Shipped Product
We presented our redesign to the entire The Information Lab Office on Dec. 11th 2024. The CTO was extremely happy with our recommendations and their engineering team had implemented our redesign.
Visit Website
