Designing SaaS Marketing Automation Features at Eulerity
During my internship, I designed features that strengthened Eulerity’s marketing platform, particularly around social media integrations and connection workflows. My work contributed to improving usability, efficiency, and long-term scalability of the product experience.
Internship Retro
SAAS Dashboard
Web
Mobile
USERS
Franchisor corporate teams and franchisee business owners
ROLE
Product Design Intern
SKILLS / TOOLS
Figma/FigJam, Competitive Analysis, PM Prioritization, Engineering Handoff, QA
TIMELINE
Spring & Summer 2025
00 In Retrospect
SUMMARY & IMPACT
I designed 11 product tickets and shipped 8 features, reducing friction for business owners who uses our SaaS platform to advertise their locations.
While my work is under NDA, my impact included:
Shipped 8 0-1 features in 4 months
Published 1 Token System with 500+ variables to the Eulerity Design System
Developed the company’s first internal visual design guidelines, clearly articulating the intentional ‘why’ behind every visual and UI decision.
Led 8 design critique sessions
ABOUT EULERITY
Eulerity is an AI-driven digital marketing platform that helps enterprise clients — especially franchisors and their franchisees — simplify and automate their marketing workflows. Its mission is to give teams the tools to run campaigns more efficiently so they can focus their energy on strategy and business growth.
01 The Internship
EXECUTING & GROWING IN MIDTOWN, NEW YORK CITY
I’m deeply grateful for the chance to grow at Eulerity and collaborate with such a talented and supportive tech team. Beyond designing features and iterating in Figma, I truly valued the people I worked alongside and the memories we created together.
LEARNING
Think systemically and iteratively
I learned to consider the broader impact of my designs across the product ecosystem. Iterating based on feedback, organizing handoffs, and tracking priorities helped me make more thoughtful, consistent, and scalable design decisions.
Ask the "why" behind every design
I developed the habit of asking “why” visually and became more intentional with my visual and interaction design, which helped me identify connections and patterns when designing flows for our products.
Communicate clearly and professionally
Through design reviews, presentations, and handoffs, I grew my expertise to articulate ideas, summarize insights, and align with product needs. Clarity in communication increased my visibility and built trust within my team.
All work under NDA.
Please reach out to thechloezhang@gmail.com with any questions
or to see the full project :)
COFFEE & TEA ON ME :)
© 2024 Chloe. Made with love and cups of oatmilk latte. Best viewed on desktop.
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