V-Max Connect
A digital platform that bridges influencers and brands together to help influencers find monetization opportunities, and brands to find affiliates to market their product.
Product Design
2023
Landed Professional Project
Website
Team
Daniel S. - Product Manager
Lucas W. - Frontend Developer
Ruolin - Frontend Developer
Chris D. - Backend Developer
Michael L. - Backend Developer
My Role
Lead Product Designer
UX Research + Testing
Timeline:
Dec 2023 - June 2024
Outcome
V-Max Connect, the all-in-one platform to scale influencer and affiliate marketing campaigns.
Overview
Background
A digital platform that bridges influencers and brands together to help influencers find monetization opportunities, and brands to find affiliates to market their product.
The Problem: Content creators in North America lacks opportunities to monetize their content
Influencer-marketing is still a developing ecommerce landscape in North America.
Result - the opportunity to create a digital web-based platform that bridges content creators and brands
Provide both sides a space to connect and find monetization
A platform to host product campaigns for brands
A forum for creators and influencers to find brands to work with
Business Challenges
Obtain first 100 influencers & brands registered on platform
Ship a MVP version to get investors
Profit from different tiers of influencer & brand subscriptions
My Challenges as a UX Designer
Driving design direction & validate solutions when there is a lack of user research data
Collaborated with PM to prioritize core features for MVP
Designing a product from 0-1
Features
Swipe and see the graphics I designed for the marketing pages of our product.
The Process
This project is availabe in a deck format for portfolio presentation :)
Curious about my designs and process? Let me present everything to you in a interview.
In the portfolio presentation, allow me to walk you through my favourite project and the two main challenges I faced:
Challenge 1
How I drive design direction & validate solution when there is a lack of user research
Challenge 2
How I collaborated with PM to prioritize core features for the MVP version